Silver lining to cloud of new data

Man choosing a tie

Jinjun Chen likes to dress in checks. In fact, he’s so particular about his clothing purchases that his wardrobe contains only items with a gridded pattern.

His favourite menswear retailer knows his exacting tastes and regularly emails him suggestions for shirts and trousers he might like, pretty confident the data analytics expert will be tempted to buy.

Mostly, it works. And a new pair of checked trousers in Associate Professor Chen’s wardrobe dovetails neatly with his research into the role of big data in shaping the future of shopping.

While technology has been a great disrupter in the retail industry, Dr Chen says it will also help to put retail back together again, by boosting sales and improving customer loyalty.

Read the full story in the Newsroom

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